Good sales communications can make a brilliant statement about your business.
The Package that Calistoga Ranch is using is a phenomenal example of sales materials that set the stage for immediate followup and move the sales process down the field.
I was impressed when I opened this communications. Not only is the Calistoga Ranch Package beautifully executed sales message, it also delivers just the message that a high end real estate community want's to deliver. A great execution for sales acceleration.
I've been building some training Packages for Sendside's sales automation clients and I have to say, they're some really beautiful communications. Don't you wish your sales and marketing emails looked like this?
Once you get the hang of how the peices fit together and get your noggin around the fact that you can actually send any content using one of the different tab tipes (Text Editor Tabs for HTML that's built in the editor, Web Page Tabs for embedding any URL or web page, and File Tabs for showing document inside a tab) you can do some incredible things that provide real business value.
Not only do they look great, but you can see when they're opened and what content's being read. If you're using a CRM you can track all of that information all the way through to sales. It's no wonder that we have clients whose close rates have jumped by as much as 500% within three months of implementing Sendside into their sales process. Yowza!
Sendside's a perfect solution for companies that sell through the channel with VARs, resellers and channel partners. They now have visibility not only into their channel partners, but through their partners to the end buyer with real time reporting and analytics that offer awesome new insights into exactly what content is being opened, read, and what messages are resulting in sales.
And it doesn't stop there. Towards the end of the video you'll see that there are a host of other capabilites around content dissemination and control that give sales channel companies control they never dreamed of.
To be honest, the old site was to busy, a byproduct of too many cooks in the kitchen.
This new site is svelt, and while the top menus have some depth, the homepage has only for main points of focus.
One of the most significant changes is that we've implemented Capture, the worlds-first and only intelligent lead response engine that allows us to perform any action when a web form is submitted; Send a Package, assign a lead to a specific rep in a CRM, trigger a email notification, just about anything else you'd want to do. And, of course, you can do them all together.
If you've never seen an example of how inteligent lead response works, you can see it in action here.
Packages presents an entirely new way to respond to new leads and follow up with interested prospects. Rather than sending boring, uneventful emails that don’t o ffer any insights into prospect interest or delivery status, Packages allow organizations to send pre-bundled content that’s branded, personalized and interactive. Packages take sales collateral to a whole new level.
As our client list continues to grow, so do the number of success stories we hear around Sendside's sales acceleration, sales automation, strategic marketing, and customer retention capabilities. Here's a case study detailing how the CW Networks local SL affiliate KUCW, used Sendside to close deals that they'd been unsuccessfully working on for the last five years.
The CW Network is America's fifth broadcast network and a joint venture between Warner Bros. Entertainment and CBS Corporation. The SLC affiliate KUCW came to Sendside looking to provide media-rich sales materials and access instant read notifications so that their sales force could follow up immediately. Within the first 60 days of using Sendside KUCW closed deals that they'd been unsuccessfully working on for the last 5 years.
In addition to being an NBA franchise, the Jazz sales team have a lot of sales to make... an NBA team, a stadium, a race track, movie theaters, concerts and events... that's a lot of inventory to move and speeding up the sales cycle is the way to do it.
Sendside gives the sales reps, sales management and marketing, the ability to craft their messages and be notified when they're opened. For high-value sales prospects that gives you an amazing ability to follow up while your content is fresh in a prospects mind and they're thinking about you.
For my part I love having the Jazz on Sendside. In fact, I have a personal side bet with the Jazz management. If the Jazz sales team is able to meet a revenue goal that's directly attributable to Sendside (completely at the discretion of the Jazz managment), we'll get four corporate season tickets.
We're pretty sure that using Sendside the Jazz can beat that goal pretty easily so I'm looking forward to watching a lot of Jazz games from court-side next season.
Sendside's customer and member base is growing steadily, which makes us all happy around the campfire. And the largest increas in new clients is coming in from orgaizations looking to use Sendsides SaaS in four areas: sales acceleration, sales automation, strategic marketing and customer retention.
Since one of my primary responsibililties is creating and improving Sendside's user experiece, I'm constantly rethinking our members experience with the product. With so many sales forcees coming onboard, it put me in mind of something that Seth Godin posted about Google and their push to make the user experience better.
"We knew that Google was going to get better every single day as we worked on it, and we knew that sooner or later, everyone was going to try it. So our feeling was that the later you tried it, the better it was for us because we'd made a better impression with better technology. So we were never in a big hurry to get you to use it today. Tomorrow would be better."
...As a result of Google's decision, they made counter-intuitive decisions. No ads, for example. No clutter. No popups, no tricky interpretations of privacy policies. Instead, every decision was, "If this is going to be the one and only choice, the best search engine in the world, what should we do?" The feeling was, if they built that, the money would take care of itself. And the investors who bought in were in on the game from the start.
That quote is definately tracking with how we perceive Sendside. Everyone will try it at some point because it acutally works in exactly the ways that businesses need it to work.
Take a look at some of our customer's sales, marketing, and retention success stories. You'll notice that the vertical markets are all different. In fact, drastically so, but the enthusiasm for what Sendside is providing is remarkably consistant. Sendside is solving real business needs around sales and customer relationships.
As part of the user experience that sales teams are having with our sales acceleration and sales force automation we've added two new features that are about to be released; Salesforce.com integration and Sendside Mobile.
Both of these features utilize our API set and were derived from listening to how our customers are using Sendside. I have to say that both are really cool. Sendside Mobile allows you to send Packages, Secure Messages or eSignatues from your smart phone. The Salesforce.com integration allows you to send from inside Salesforce.com and use Senside's instant reporting and analytics to see when your information is opended, and what the recipient's looking at.
From the sender's side the experience is clean and easy. Just what you want when you're accelerating sales.
We've been heads-down at Sendside building. We're sure we're building value and there are a number of our customers who would agree. I've copied a couple of quotes from our site below but we're always looking for more.
From organizations as diverse as financial services, technology, sales and marketing, media and entertainment, advertising agencies, medical, higher education and non-profit charities, Sendside provides integrated solutions you just can't get anywhere else; sales acceleration, sales automation, strategic marketing, and customer retention.
Here are some of the nice things our customers are saying about us.
HireVue is the worlds leading video interviewing service doing business in more than 70 countries. HireVue came to Sendside looking for way to accelerate their sales cycles and provide mind-blowing relationship marketing to their existing clients that include Google, Oracle, and Africa World Bank. Within months, Sendside increased helped increase their sales by more than 35% while cutting their sales cycle in half. Read the HireVue success story
Contango and Western National Trust Company constitute the wealth management division of Zions Bancorporation, a public bank holding company with more than $40 billion in assets. Contango came to Sendside to provide secure, high-touch client communications and reporting to their clients. We'd like to let you know what happened but since Contango is a financial service company and can't make any claims of increased business, we can't. Read the Contango Capital Advisors success story
Rain Nutrition uses a distributed sales network for anti-oxidents and nutrition supplements. Rain came to Sendside looking for a solution that would set them apart from a host of me-too competitors. Sendside provided. Read the Rain Nutrition success story
First Western Advisors is registered Broker-Dealer (B/D) and Registered Investment Advisor (RIA) firm handling financial services from wealth management and strategic alliances. First Western came to Sendside to find a way to communicate with clients that conformed to all of their regulation and compliance needs. What they found was a comprehensive easy-to-use solution that exceeded their needs in every aspect. Read the First Western Advisors success story
The CW Network is America's fifth broadcast network and a joint venture between Warner Bros. Entertainment and CBS Corporation. The SLC affiliate KUCW came to Sendside looking to provide media-rich sales materials and access instant alerts so that their sales force could follow up immediately. Within the first 60 days of using Sendside they closed deals that they had been unsuccessfully working on for the last 5 years. Read the KUCW success story
The takeaways around the critical importance that follow up timing has on your sales opportunities and sales acceleration are astounding. Here's one. If you're not the first response to a lead you loose 50% of your sales opportunities right there.
Everyone at Sendside has been asked; what is it? Well, here's a pretty good overview of what Sendside is and why we're building a Platform that doesn't have the shortcomings of email.
Willam does a pretty good elevator pitch there around why email can't work for many businesses and doesn't really address the functional needs that may organizations have around their communications.
Sendside is what email could have been if, when it was designed in 1982, it was architected with all of the benefits of 27 years of technology advancement and innovation.
Wall Street & Technology just pushed an article that has a few Sendside clients mentioned prominently discussing the need for financial service businesses to manage their communication streams and focus on customer needs.
Contango's Bichler points out that while there is no such thing as providing clients with too much comfort, firms must take clients' time constraints into consideration. "We have clients who have a strong understanding of the market but a finite amount of time to do communications," he says. "We need a channel to communicate with them."
Until the financial crisis rocked the markets nearly a year ago, Contango used to send out paper communications or e-mails to clients, Bichler relates. But that's no longer sufficient. The market might move 3 or 4 percent very quickly, and clients want to know immediately what is happening, Bichler says, adding, "We knew we needed a stronger electronic solution."
To avoid overloading clients, "We're trying to tailor our communications to what our clients want to see," Bichler explains. "People who want to simplify their lives do not want too much excess content." Personalizing communications to customer preferences, he continues, is what creates loyalty.
To that end, says Loughton of Praesideo Management, which also uses Sendside, the insight the solution provides on how clients respond to messages is particularly valuable. "You can see whether they're opening a message and [in the case of an audio message] spending time listening to it," he relates.
It's nice to see our financial service clients responding so positively to what we're doing at Sendside. Of course, fin services is just one of the vertical segments using Sendside.
Sendside Packages solve some very difficult problems for organizations large and small. This short video demonstrates how Sendside Packages let you seperate your business from competitors and compete in ways that they can't match.
What's Sendside good for? Hell, you're supposed to be creative...
Selling: Hey! You can now communicate complicated or important messages thorough one simple communication. As you see through the tabs above I've sent an overview, relevant facts, a magazine and even an application. Any organization that needs to communicate now has unlimited capabilities to do so and tell a complex story easily and simply. You'll be providing your clients custom 1 to 1 communication and interaction that they've never seen before.
Customer Communications: Sendside's clear communication capabilities provide the ability to 'send' information instead of asking others to come and get it. Instead of a static email, Sendside offers the capability to send high-touch, highly-interactive communications and use your existing content.
eCommerce multiplied: With Sendside you can tie in to your existing infrastructure, or not. But Sendside can still solve the headaches, costs, and inefficiencies around multiple sites with a comprehensive solution that's easy on your end users.
No IT Integration or Downloads Needed: Since Sendside is delivered as a service, there's no need to force downloads or installs on your team or IT pros. Just login and go.
Uber-Security & Compliance: Sendside's legendary security is trusted by banks, hedge funds and boards of directors for their most confidential info. Sendside's security is 'baked in' and always on, allowing every user to have complete trust in every communication and conform to any compliance need. Did I mention there's no spam, fraud, or phishing??? Tres cool.
Safety: Sendside gives everyone piece of mind with jaw-dropping capabilities like Reach, Prevention, and Recall that allow you to see every person who has access to your message, prevent forwarding, printing or downloading, and even recall a message at any time, even after it's been read. This type of control gets you some mongo bang-for-the-buck since you can switch inventory or the entire communication in-stream.
So there it is. Of course there's much more... Interactive, video, messaging, real-time reporting and analytics... Jump the curve to Sendside.
Here's a video of William Borghetti, Sendside's CEO, explaining why Sendside fits alongside both lead generation and CRM tools to convert potential customers who have some awareness of your product or service, into paying customers and how that benefits any sales or marketing organization.
Tue, February 8, 2011 at 12:28 PM in 
