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This is the blog of Jeff Barson, (I also write the Simple Curiosity? blog on this site) I'm the Director of Product Marketing and Experience Czar at Sendside Networks, a startup communications and software compay that's bringing trust back to the web. Managing Partner of Surface Medical. Founder of Nimble, Medspa MD and Wild Blue.  More >>

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    « Fight Club is back. | Main | Design. Usability. Experience. »
    Wednesday
    14Oct2009

    Sendside gives the CW Network a staggering 14,500% ROI within 60 days.

    As our client list continues to grow, so do the number of success stories we hear around Sendside's sales acceleration, sales automation, strategic marketing, and customer retention capabilities. Here's a case study detailing how the CW Networks local SL affiliate KUCW, used Sendside to close deals that they'd been unsuccessfully working on for the last five years.

     

    The CW Network is America's fifth broadcast network and a joint venture between Warner Bros. Entertainment and CBS Corporation. The SLC affiliate KUCW came to Sendside looking to provide media-rich sales materials and access instant read notifications so that their sales force could follow up immediately. Within the first 60 days of using Sendside KUCW closed deals that they'd been unsuccessfully working on for the last 5 years.

     

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