What the hell is Jeff Barson doing?

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This is the blog of Jeff Barson. I'm currently running HireVue Labs, former Director at Sendside, founder of Surface Medical, Nimble, Medspa MD, Freelance MD, Frontdesk, Uncommon, and Wild Blue... angel investor and startup advisor. Oh, and I'm a artist. More >>

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    "Everyone wants to kill the king. But the prince, he just sails along telling all the ladies, 'One day I'm gonna be king.'" ~
    Vince Chase, Entourage

    Entries in SaaS (2)

    Sunday
    Oct042009

    HireVue: Video interviewing SaaS that rocks!

    HireVue's been on a roll lately. Every time I have dinner with Mark it seems that HireVue's rolling in additional customers, and it's no wonder. HireVue's offering real value to HR departments looking for efficiencies in their hiring process.

    It's great to see another technology startup here in UT making the grade and building value.

    I've used HireVue to interview. HireVue made the preliminary interviewing incredibly easy, and I was able to review and share the interviews I liked best. I ended up with a perfect fit for the position which would have been very hard to do just over the phone.

    If you're looking to hire anyone, HireVue's the place to do it.

    And, of course, HireVue uses Sendside.

     

    HireVue is the worlds leading video interviewing service doing business in more than 70 countries. HireVue came to Sendside looking for way to accelerate their sales cycles and provide mind-blowing relationship marketing to their existing clients that include Google, Oracle, and Africa World Bank. Within months, Sendside increased helped increase their sales by more than 35% while cutting their sales cycle in half.
    Read the HireVue success story
    Sunday
    Oct042009

    Sendside: Sales Acceleration Experience

    Sendside's customer and member base is growing steadily, which makes us all happy around the campfire. And the largest increas in new clients is coming in from orgaizations looking to use Sendsides SaaS in four areas: sales acceleration, sales automation, strategic marketing and customer retention.

    Since one of my primary responsibililties is creating and improving Sendside's user experiece, I'm constantly rethinking our members experience with the product. With so many sales forcees coming onboard, it put me in mind of something that Seth Godin posted about Google and their push to make the user experience better. 

    From Seth Godin:

    Sergey Brin, co-founder of Google,

    "We knew that Google was going to get better every single day as we worked on it, and we knew that sooner or later, everyone was going to try it. So our feeling was that the later you tried it, the better it was for us because we'd made a better impression with better technology. So we were never in a big hurry to get you to use it today. Tomorrow would be better."

    ...As a result of Google's decision, they made counter-intuitive decisions. No ads, for example. No clutter. No popups, no tricky interpretations of privacy policies. Instead, every decision was, "If this is going to be the one and only choice, the best search engine in the world, what should we do?" The feeling was, if they built that, the money would take care of itself. And the investors who bought in were in on the game from the start.

    That quote is definately tracking with how we perceive Sendside. Everyone will try it at some point because it acutally works in exactly the ways that businesses need it to work.

    Take a look at some of our customer's sales, marketing, and retention success stories. You'll notice that the vertical markets are all different. In fact, drastically so, but the enthusiasm for what Sendside is providing is remarkably consistant. Sendside is solving real business needs around sales and customer relationships.

    As part of the user experience that sales teams are having with our sales acceleration and sales force automation we've added two new features that are about to be released; Salesforce.com integration and Sendside Mobile.

    Both of these features utilize our API set and were derived from listening to how our customers are using Sendside. I have to say that both are really cool. Sendside Mobile allows you to send Packages, Secure Messages or eSignatues from your smart phone. The Salesforce.com integration allows you to send from inside Salesforce.com and use Senside's instant reporting and analytics to see when your information is opended, and what the recipient's looking at.

    From the sender's side the experience is clean and easy. Just what you want when you're accelerating sales.