Engage. Convert. Retain.

Sendside.net, our corporate site, has a new look that focus on four selling propositions that point out where we really shine; lead conversion, channel communications, security and compliance, and customer retention.

To be honest, the old site was to busy, a byproduct of too many cooks in the kitchen.

This new site is svelt, and while the top menus have some depth, the homepage has only for main points of focus.

One of the most significant changes is that we've implemented Capture, the worlds-first and only intelligent lead response engine that allows us to perform any action when a web form is submitted; Send a Package, assign a lead to a specific rep in a CRM, trigger a email notification, just about anything else you'd want to do. And, of course, you can do them all together.

If you've never seen an example of how inteligent lead response works, you can see it in action here.

Sendside gives the CW Network a staggering 14,500% ROI within 60 days.

As our client list continues to grow, so do the number of success stories we hear around Sendside's sales acceleration, sales automation, strategic marketing, and customer retention capabilities. Here's a case study detailing how the CW Networks local SL affiliate KUCW, used Sendside to close deals that they'd been unsuccessfully working on for the last five years.

The CW Network is America's fifth broadcast network and a joint venture between Warner Bros. Entertainment and CBS Corporation. The SLC affiliate KUCW came to Sendside looking to provide media-rich sales materials and access instant read notifications so that their sales force could follow up immediately. Within the first 60 days of using Sendside KUCW closed deals that they'd been unsuccessfully working on for the last 5 years.

HireVue: Video interviewing SaaS that rocks!

HireVue's been on a roll lately. Every time I have dinner with Mark it seems that HireVue's rolling in additional customers, and it's no wonder. HireVue's offering real value to HR departments looking for efficiencies in their hiring process.

It's great to see another technology startup here in UT making the grade and building value.

I've used HireVue to interview. HireVue made the preliminary interviewing incredibly easy, and I was able to review and share the interviews I liked best. I ended up with a perfect fit for the position which would have been very hard to do just over the phone.

If you're looking to hire anyone, HireVue's the place to do it.

And, of course, HireVue uses Sendside.

HireVue is the worlds leading video interviewing service doing business in more than 70 countries. HireVue came to Sendside looking for way to accelerate their sales cycles and provide mind-blowing relationship marketing to their existing clients that include Google, Oracle, and Africa World Bank. Within months, Sendside increased helped increase their sales by more than 35% while cutting their sales cycle in half.
Read the HireVue success story

Sales Acceleration Presentation

The presentation from Sendside above references new studies from MIT Sloan School of Management and Kellogg School of Management as well as information from InsideSales.com and Sirius Decisions. (This Package has these new studies available as downloads.)

The takeaways around the critical importance that follow up timing has on your sales opportunities and sales acceleration are astounding. Here's one. If you're not the first response to a lead you loose 50% of your sales opportunities right there.

What is Sendside?

Everyone at Sendside has been asked; what is it? Well, here's a pretty good overview of what Sendside is and why we're building a Platform that doesn't have the shortcomings of email.

Willam does a pretty good elevator pitch there around why email can't work for many businesses and doesn't really address the functional needs that may organizations have around their communications.

Sendside is what email could have been if, when it was designed in 1982, it was architected with all of the benefits of 27 years of technology advancement and innovation.

Sendside: Converting Prospects to Customers

Here's a video of William Borghetti, Sendside's CEO, explaining why Sendside fits alongside both lead generation and CRM tools to convert potential customers who have some awareness of your product or service, into paying customers and how that benefits any sales or marketing organization.

Gmail's 5 second Undo Send. (yawn)

If you're a gmail user you've now got some new functionality. Undo Send (when enabled) gives you a popup for 5 seconds before it sends the email, theoretically giving you time to prevent your email from being sent with a typo or missing attachement.

Yawn.

CNN is so smitten with this feature and other gmail trivia like "Mail Goggles" (to help users stop sending "mail you later regret) that it's featured at the top of the technology section:

"Undo Send" is also just the latest example of the dozens of creative -- and sometimes downright wacky -- online features developed at Gmail Labs to address common e-mail problems.

The number of lab features has more than tripled, to more than 36, as Gmail celebrates its fifth birthday next week.

Of course, that other shoe dropping you hear is that this doesn't actually 'Undo' anything. It simply inserts a 5 second timer after you click send before Gmail actually sends your email. That's it. Not to much going on behind the curtain and you won't need a team of crack engineers to develop functionality like that. It's like trying to build a spaceship with paddle-wheel boat technology.

Now call me prejudiced but I'm going to draw a few comparisons between Gmail's 'Undo Send' and Sendsides' feature, 'Recall' that's enabled with every account.

First, Gmail's Undo Send; Inserts a popup window for 5 seconds before your email is actually sent.

Next up; Recall. Sendside's Recall feature allows you to retract any message or file at any time after it's been sent... or delivered, or read, or forwarded.

Sent it yesterday? Fine. The recipient's allready read it? No problem. It's been forwarded? Yep. In fact, you can see who it's been forwarded to and if they've opened it, when, and every time they've looked at or downloaded your attachment.

Sendside's functionality is so far beyond what gmail is developing it's unreal. Of course, Google's at a severe disadvantage since Gmail is built on the same SMTP protocols that were implemented in 1982 and haven't changed since then. It won't always be that way of course. Individuals and businesses want to be able to really recall and control their content, see when they're message is read, and stop hassling with email workarounds.

Email won't be dislodged easily. It has 100% market penetration and works perfectly well for telling your wife you'll be home late for dinner.

Of course, the horse and buggy had 100% market penetration at one time too.