What the hell is Jeff Barson doing?

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This is the blog of Jeff Barson. I'm currently running HireVue Labs, former Director at Sendside, founder of Surface Medical, Nimble, Medspa MD, Freelance MD, Frontdesk, Uncommon, and Wild Blue... angel investor and startup advisor. Oh, and I'm a artist. More >>

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    "Everyone wants to kill the king. But the prince, he just sails along telling all the ladies, 'One day I'm gonna be king.'" ~
    Vince Chase, Entourage

    Entries in strategic marketing (4)

    Thursday
    Nov052009

    Sendside Packages: Sales Accleration + Sales Automation

    We've just finished the Package below that showcases sales acceleration, sales automation, strategic marketing, and customer retention.

     

    View this Package.

    When you click the link above a new window will open... a Sendside Package.

    You'll immediately notice that it's unlike email. It's much more like a web site.

    In fact, anything that you can display through a browser can now be sent a a communication that can be controled.

    Sendside Packages

    Packages presents an entirely new way to respond to new leads and follow up with interested prospects. Rather than sending boring, uneventful emails that don’t offer any insights into prospect interest or delivery status, Packages allow organizations to send pre-bundled content that’s branded, personalized and interactive. Packages take sales collateral to a whole new level.

    Monday
    Oct262009

    Asymetrical Sales Acceleration & Strategic Marketing

    Sales Automation & Strategic Marketing. Take a look at this image contrasting convetional and irregular warfare strategies.

    If you swap 'Users' for Population and 'Management' for Military, it's a pretty good analogy of the way companies sell.

    Traditionally, companies have sold into management structures who have then pushed downstream into their users. Installed software companies are a great example of this. If you buy installed software you're making a big investment and taking some risk. The sales focus is on getting the management to buy or adopt. End users usually have no say in what they end up with.

    Increasingly, and espectially with SaaS models, the emphasis has changed from selling to management, to selling (through adoption) to end users. The parallels to asymetirical or irregular warfare are striking.

    Friday
    Oct092009

    Jazz Bet on Sendside Sales Acceleration

    The Utah Jazz is the first NBA team to begin using Sendside for sales acceleration. Of course, they're not the only ones. We have a growing number of clients who are using Sendside of sales automation, strategic marketing and customer retention.

    In addition to being an NBA franchise, the Jazz sales team have a lot of sales to make... an NBA team, a stadium, a race track, movie theaters, concerts and events... that's a lot of inventory to move and speeding up the sales cycle is the way to do it.

    Sendside gives the sales reps, sales management and marketing, the ability to craft their messages and be notified when they're opened. For high-value sales prospects that gives you an amazing ability to follow up while your content is fresh in a prospects mind and they're thinking about you.

    For my part I love having the Jazz on Sendside. In fact, I have a personal side bet with the Jazz management. If the Jazz sales team is able to meet a revenue goal that's directly attributable to Sendside (completely at the discretion of the Jazz managment), we'll get four corporate season tickets.

    We're pretty sure that using Sendside the Jazz can beat that goal pretty easily so I'm looking forward to watching a lot of Jazz games from court-side next season.

    Wednesday
    Sep302009

    Sendside Customer Success Stories.

    We've been heads-down at Sendside building. We're sure we're building value and there are a number of our customers who would agree. I've copied a couple of quotes from our site below but we're always looking for more.

    From organizations as diverse as financial services, technology, sales and marketing, media and entertainment, advertising agencies, medical, higher education and non-profit charities, Sendside provides integrated solutions you just can't get anywhere else; sales acceleration, sales automation, strategic marketing, and customer retention.

    Here are some of the nice things our customers are saying about us.


    HireVue is the worlds leading video interviewing service doing business in more than 70 countries. HireVue came to Sendside looking for way to accelerate their sales cycles and provide mind-blowing relationship marketing to their existing clients that include Google, Oracle, and Africa World Bank. Within months, Sendside increased helped increase their sales by more than 35% while cutting their sales cycle in half.
    Read the HireVue success story

     




    Contango and Western National Trust Company constitute the wealth management division of Zions Bancorporation, a public bank holding company with more than $40 billion in assets. Contango came to Sendside to provide secure, high-touch client communications and reporting to their clients. We'd like to let you know what happened but since Contango is a financial service company and can't make any claims of increased business, we can't.
    Read the Contango Capital Advisors success story

     



    Rain Nutrition uses a distributed sales network for anti-oxidents and nutrition supplements. Rain came to Sendside looking for a solution that would set them apart from a host of me-too competitors. Sendside provided.
    Read the Rain Nutrition success story

     



     
    First Western Advisors is registered Broker-Dealer (B/D) and Registered Investment Advisor (RIA) firm handling financial services from wealth management and strategic alliances. First Western came to Sendside to find a way to communicate with clients that conformed to all of their regulation and compliance needs. What they found was a comprehensive easy-to-use solution that exceeded their needs in every aspect.
    Read the First Western Advisors success story

     



     

    The CW Network is America's fifth broadcast network and a joint venture between Warner Bros. Entertainment and CBS Corporation. The SLC affiliate KUCW came to Sendside looking to provide media-rich sales materials and access instant alerts so that their sales force could follow up immediately. Within the first 60 days of using Sendside they closed deals that they had been unsuccessfully working on for the last 5 years.
    Read the KUCW success story