Blog Stuff
Tue, November 24, 2009 at 2:09 PM 
Posted via email from Sendsider
Tue, November 24, 2009 at 1:12 PM 
Posted via email from Sendsider
Mon, November 16, 2009 at 9:55 AM 
A simple diagram of how Packages work for sales, marketing, and management.
Packages give marketing capabilities they never had before. In the past, Marketing was responsible for 'getting leads' and then handing them off to sales. It's a 'fire and forget' system that doesnt' give Marketing any feedback into what's actualy working to close deasl. But with Sendside, Marketing can design the individual, personal communications that are being used by Sales, and see exactly how they're being used, and what's working.
For a sales rep, Sendside opens up an entirely new world. No more time waste. Instead of wasting time making endless follow-up calls to ask if a prospect has 'had a chance to take a look a those materials", every sales rep is instantly notified when a prospect opens a Package, and knows what they're looking at. The effect is dramatic. Some of our clients are seeing sales acceleration above 50%.
Sendside's reporting and analytics give sales managers insight into the individual communications that the sales team is sending. What's working. What's not. Management know has the ability to make better decisions because they can actually see how successful deals happened, and they can reproduce that exactly in the future.
Sales Acceleration with Sendside Packages.
Posted via web from Sendsider
Sat, November 14, 2009 at 8:29 PM in Unwarranted Rants 
Hi, if you are coming to this site via Internet Explorer 6, you might not be getting the best experience possible. Honestly, I can't even begin to think about what your entire experience on the internet must be like? (...probably like riding a bike on the highway while cars blow by you on their way to Costco to get gallons of mayonnaise and 60-inch plasma TV's). How will you ever be able to use this website?????? You wont. You're an asshole and your browser is an asshole. So look, I'm going to be honest: I kind of hate you. BUT we c-a-n make this work. Here is what I am going to need you to do: fire up your Toshiba ShitBook© that weighs about 45 pounds, wipe the Cheeto dust off the screen, download Safari, delete Internet Explorer from your computer, punch yourself in the face, and get me a pulled pork sandwich.
Sat, November 14, 2009 at 9:27 AM in Video Dave McClure - How to Pitch a VC (aka Startup Viagra: How to Give a VC a Hard-On)
Sat, November 14, 2009 at 9:27 AM Jessica Hagy at Indexed, says it perfectly:
Thu, November 12, 2009 at 8:09 AM in Design 
While this could be me after the first fight club, it's actually my eye after removal of a skin cancer. Can't say I could see much out of it. Unfortuanely, it was like this for about three days before it abated.
We'll see how others look after the next Fight Club meetup.
Reminder: Fight Club is on Twitter.
If you're a Fight Club Member, contact me and I'll add your feed.
Wed, November 11, 2009 at 8:10 PM in Fight Club - CEO Network, quotes Fight Club is on Twitter: http://twitter.com/jeffbarson/fight-club
Wed, November 11, 2009 at 6:01 PM in Sendside Networks
Sendside's Sales Acceleration & Sales Automation Platform explained.
The presentation above details some of the value around Sendside's sales accleration for sales teams. The studies discussed are from MIT Sloan School of Management and Kellogg School of Management and were commissioned by insidesales.com.
If you'd like these studies, just fire off an email and we'll be happy to send them to you.
Thu, November 5, 2009 at 10:43 AM in Sendside Networks We've just finished the Package below that showcases sales acceleration, sales automation, strategic marketing, and customer retention.
When you click the link above a new window will open... a Sendside Package.
You'll immediately notice that it's unlike email. It's much more like a web site.
In fact, anything that you can display through a browser can now be sent a a communication that can be controled.
Sendside PackagesPackages presents an entirely new way to respond to new leads and follow up with interested prospects. Rather than sending boring, uneventful emails that don’t o ffer any insights into prospect interest or delivery status, Packages allow organizations to send pre-bundled content that’s branded, personalized and interactive. Packages take sales collateral to a whole new level.
Fri, October 30, 2009 at 5:10 PM in User Experience Designing user experiences.
Take a look at this post from one of the founders of Posterous on how they designed their user experiences to start with interaction and only then move on to account creation:
Being able to post to Posterous without an account was something we designed for from day one, even before the name "Posterous" existed. I didn't want there to be hurdles like registration forms and email confirmations for new users.
Emailing to Posterous without an account is actually great for us in a couple different ways. First is the typical "try before you buy" scenario. It makes more sense for a user to *use* the service and see how great it is, before we ask them to sign up. But obviously, most of our users do eventually sign up to get access to all our advanced features.
But sign-up free posting is also great for group sites. When you setup a group Posterous site, you add contributors by adding their email address in site settings. Those people can now email post@sitename.posterous.com with no account. We do see these people engage with Posterous in the long term with no account, especially users who aren't tech savvy.
Using Posterous without an account isn't just some gimmick we did with email, it's something we believe in through and through. Registrations forms and other hurdles slow down adoption. We want to prove to you how valuable our service is *before* we ask you to sign up. That's why we allow this flow not just through email, but through our Twitter posting API and even our iPhone application.
Mon, October 26, 2009 at 7:32 PM in Business Models, Disruptive Technology Sales Automation & Strategic Marketing. Take a look at this image contrasting convetional and irregular warfare strategies.
If you swap 'Users' for Population and 'Management' for Military, it's a pretty good analogy of the way companies sell.
Traditionally, companies have sold into management structures who have then pushed downstream into their users. Installed software companies are a great example of this. If you buy installed software you're making a big investment and taking some risk. The sales focus is on getting the management to buy or adopt. End users usually have no say in what they end up with.
Increasingly, and espectially with SaaS models, the emphasis has changed from selling to management, to selling (through adoption) to end users. The parallels to asymetirical or irregular warfare are striking.
Wed, October 21, 2009 at 7:19 PM in Fight Club - CEO Network, My Network, Park City Angel Group, Utah Tech Companies 
Fight Club is a networking event (usually dinner) for entrepreneurs and startup CEOs who are interested in building their network. Yeah, there are a number of other events around but Fight club is for startups to network with each other.
Geek Dinners already taken. Besides, it's cooler to tell your wife/staff/buddies that you're going to Fight Club than have to ask strangers directions to the Geek Dinner. (Not that there's anything wrong with that.)
Fight Club Members are entrepreneurs and business owners who understand that people are not the sum of what they can do for you. We're organized to build introductions and relationships between entrepreneurs outside the regular business environment and without the need to immediately sell to everyone.
Read this post on Horizontal Networking for Entrepreneurs.
If you're smart, and Fight Club Members are, you build relationships that give you access to another network and have other members actively looking out for you.
Fight Club is small on purpose. We want to offer an environment where people can get to know the 'person' they're talking to, before the business. Anyone can come, you just have to attend with and be invited by an existing Fight Club Member the first time.
We're just a bunch of similarly situated guys who value semi-inteligent conversation and understand that expanding your network and being of service is also good business.
From time to time I expect Angels from the local community to be involved. Certainly I've found it beneficial.
Wed, October 14, 2009 at 4:19 PM in Sendside Networks As our client list continues to grow, so do the number of success stories we hear around Sendside's sales acceleration, sales automation, strategic marketing, and customer retention capabilities. Here's a case study detailing how the CW Networks local SL affiliate KUCW, used Sendside to close deals that they'd been unsuccessfully working on for the last five years.
The CW Network is America's fifth broadcast network and a joint venture between Warner Bros. Entertainment and CBS Corporation. The SLC affiliate KUCW came to Sendside looking to provide media-rich sales materials and access instant read notifications so that their sales force could follow up immediately. Within the first 60 days of using Sendside KUCW closed deals that they'd been unsuccessfully working on for the last 5 years.
