Googles Interest Based Advertising

Google has launched “interest-based advertising,” which will display ads based on the user’s previous searches and page views. Google’s experiment with behavioral targeting has also been done by Yahoo and others as a way of increasing ad revenue through a more granular focus on viewers, but has led to privacy concerns.

Google announced on March 11 that it was launching a beta version of what it terms “interest-based advertising,” a type of behavioral targeting that delivers ads to users based on their previous searches and page views.