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This is the blog of Jeff Barson. I'm currently running HireVue Labs, former Director at Sendside, founder of Surface Medical, Nimble, Medspa MD, Freelance MD, Frontdesk, Uncommon, and Wild Blue... angel investor and startup advisor. Oh, and I'm a artist. More >>

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    « Design. Usability. Experience. | Main | Jazz Bet on Sendside Sales Acceleration »
    Monday
    Oct122009

    Most effective lead generation

    Posted on DateMon, October 12, 2009 at 9:52 AM in

    From Ken Krogue's Blog comes this, '17 Most Effective Lead Generation Methods' which is great.

    I believe that the best methods are those that are most Effective, but least Popular.  So look for a low number on Effective, and a high number on Variance:

    Lead Generation Method Effective Popular Variance
    Executive Seminars 1 8 7
    Inside Sales 2 9 7
    Search Marketing 3 6 3
    Webinars 4 10 6
    Tradeshows 5 3 -2
    TV Advertising 6 17 11
    Email 7 1 -6
    Radio 8 15 7
    PR 9 2 -7
    Online video / podcasts/ rich media 10 12 2
    Direct Mail 11 4 -7
    Blogs 12 13 1
    Sponsorships 13 7 -6
    Online Ads 14 11 -3
    Other Web 2.0 15 14 -1
    Outdoor 16 16 0
    Print 17 5 -12

     

    Popular isn’t necessarily good, it just means everyone else is doing it (email for example is ranked 1st as most popular, but ranked 7th in actual effectiveness.)  Take especial note of the degree of variance and whether it is positive or negative.  High positive variance shows extreme effectiveness that is relatively unused or unknown by your competition.

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