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Sep232006
Click fraud is increasing for everyone except Google and Yahoo.
Posted on 
Sat, September 23, 2006 at 8:04 PM in Internet Companies
Sat, September 23, 2006 at 8:04 PM in Internet Companies NY Times article >
Instead of actual prospects, the clicks were coming from fraudulent sources. The fraud, which cost DiamondHarmony $17,000 over seven months, was uncovered through analytical software the company installed from ClickTracks of Santa Cruz, Calif.
Click fraud most commonly happens when renegade partners, who get a portion of the fees earned by a search engine each time a paid link is clicked, deliberately generate excessive clicks with no chance that any of the clicks will result in a sale for the business that is paying for them.
The spurious clicks can be generated through automated programs or by paying people to spend time clicking over and over on a link.
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