What the hell is Jeff Barson doing?

Subscribe: img-rss.gif  ATOM / RSS

Where am I?

This is the blog of Jeff Barson. I'm currently running HireVue Labs, former Director at Sendside, founder of Surface Medical, Nimble, Medspa MD, Freelance MD, Frontdesk, Uncommon, and Wild Blue... angel investor and startup advisor. Oh, and I'm a artist. More >>

Thoughtstream

Constant Dispatches

    Follow me on Twitter

    Blog Stuff

    Kiva - loans that change lives

    About   l   Login
    « 8 ways to kill an idea | Main | For any remaining IE6 users... »
    Monday
    Nov162009

    Sales Automation + Acceleration: Packages flow.

    Sales Acceleration

    A simple diagram of how Packages work for sales, marketing, and management.

    1. Marketing creates the content.
    2. Sales personalizes and sends as a 1 to 1 'personal' communication with instant read notifications.
    3. Management, Marketing, and Sales can all see the results.

    For Marketing

    Packages give marketing capabilities they never had before.  In the past, Marketing was responsible for 'getting leads' and then handing them off to sales. It's a 'fire and forget' system that doesnt' give Marketing any feedback into what's actualy working to close deasl. But with Sendside, Marketing can design the individual, personal communications that are being used by Sales, and see exactly how they're being used, and what's working.

    For Sales

    For a sales rep, Sendside opens up an entirely new world. No more time waste. Instead of wasting time making endless follow-up calls to ask if a prospect has 'had a chance to take a look a those materials", every sales rep is instantly notified when a prospect opens a Package, and knows what they're looking at. The effect is dramatic. Some of our clients are seeing sales acceleration above 50%.

    For Management

    Sendside's reporting and analytics give sales managers insight into the individual communications that the sales team is sending. What's working. What's not. Management know has the ability to make better decisions because they can actually see how successful deals happened, and they can reproduce that exactly in the future.

    Sales Acceleration with Sendside Packages.

    Posted via web from Sendsider

    EmailEmail Article to Friend

    Reader Comments

    There are no comments for this journal entry. To create a new comment, use the form below.

    PostPost a New Comment

    Enter your information below to add a new comment.
    Author Email (optional):
    Author URL (optional):
    Post:
     
    All HTML will be escaped. Hyperlinks will be created for URLs automatically.