OK, I'm excited. Sendside's integrated with Salesforce CRM and we're now available on Salesforce's Appexchange Marketplace for any business using Salesforce.com. And... we've received our first review, a stunningly well written comment from one of our clients, Vetrazzo, a green manufacturer of high-end recycled glass surfaces.

Here's what Vetrazzo has to say about Sendside in their review of Sendside on the Salesforce Appexchange.

Integrating with Salesforce gives Salesforce users all the benefits of Sendside's external communications (multi-dimensional tabbed messaging, Sendside Packages, instant notifications, detailed reporting and analytics) directly from inside a Salesforce account. It's a perfect pairing of two complementary technologies.

The result is that management can see into the sales funnel (which is why businesses implement Salesforce) and gives the sales team a real reason to use Salesforce and close more deals (which the sales guys like).

Here's the copy from Vetrazzo's Appexchange review:

At Vetrazzo, we use the Sendside Packages technology for automated lead follow up on all our web inquiries. We're able to send them a rich content, customized information package that hits the prospect immediately - while they're still excited about Vetrazzo from their website visit.

When we presented Vetrazzo Recycled Glass Surfacing at the Dreamforce Keynote, we received a flood of traffic to our booth on the exhibit floor; people flocked to see the product. All the lead data we captured onsite was gathered through a force.com site and then triggered a Sendside Package full of product content as a follow up. So if you were one of the many hundreds that filled out that form and received a package from Vetrazzo - that's Sendside.

In short, value is great, they've been very supportive and we're working on integrating this tool into our overall marketing strategy more comprehensively.

Very nice to have our first Salesforce integration review of Sendside on the Appexchange be a perfect 5 stars.

Simple Ideas

(images via onthegroundlookingup, gothamist, stephengates)

It doesn’t take much to get a reaction from people when it comes to guerrilla marketing.  Above we see how sandal-maker Havianes used the vibrant colors of their own products to catch eyes in Paris.  Cleverly placed prop-replicas from V For Vendetta caused thought-provoking pause in the step of passers-by, and coffee-giant Folgers had the bright idea to use a manhole in New York to remind city-goers just how good a steaming cup of coffee can look in the morning.  Meanwhile, an adventurous plastic surgeon found success in a local coffeehouse.

Good For Any Purpose

(images via geckoandfly, arrestedmotion, adofdamonth)

Many public-awareness campaigns are using guerrilla tactics in their ads.  Here we see smoking targeted in a Cancer ad giving us a glimpse of our early demise.  Cities around the globe began spotting graffiti referring to the then-upcoming Watchmen movie, in a bold move that not only mimicked the film and its graphic-novel predecessor, but also made viewers think a little more politically.  DHL took the comedic route in a fun global stunt that showcased their package tracking, by placing large pixelated mouse-pointers on their couriers.

It Shows Up in the Most Unexpected Places

(images via pzrservices, whatsthecrack, myselectedads, parsons)

Reynolds Wrap had a great idea for inner-cities with their wrapping of storefronts campaign; it was nearly impossible to walk by and not notice the familiar household item now super-sized.  Beach-goers were surprised to find enormous clams scattered about, only to then find an advert for a local eatery sealed inside them.  An Indian BBQ seller got creative with street-drains, while Nationwide Insurance got friendly with a paint company, and created a hilarious, building-sized ad that was absolutely impossible to miss.  It really is the simple things that are most overlooked, unless they’re guerrilla.

Guerrilla marketing somtimes = strategic marketing.

Posted via web from 1 to 1 Strategic Marketing

Posted via email from Sendsider

Posted via email from Sendsider

from Scott C.

A simple diagram of how Packages work for sales, marketing, and management.

1. Marketing creates the content.
2. Sales personalizes and sends as a 1 to 1 'personal' communication with instant read notifications.
3. Management, Marketing, and Sales can all see the results.

For Marketing

Packages give marketing capabilities they never had before.  In the past, Marketing was responsible for 'getting leads' and then handing them off to sales. It's a 'fire and forget' system that doesnt' give Marketing any feedback into what's actualy working to close deasl. But with Sendside, Marketing can design the individual, personal communications that are being used by Sales, and see exactly how they're being used, and what's working.

For Sales

For a sales rep, Sendside opens up an entirely new world. No more time waste. Instead of wasting time making endless follow-up calls to ask if a prospect has 'had a chance to take a look a those materials", every sales rep is instantly notified when a prospect opens a Package, and knows what they're looking at. The effect is dramatic. Some of our clients are seeing sales acceleration above 50%.

For Management

Sendside's reporting and analytics give sales managers insight into the individual communications that the sales team is sending. What's working. What's not. Management know has the ability to make better decisions because they can actually see how successful deals happened, and they can reproduce that exactly in the future.

Sales Acceleration with Sendside Packages.

Posted via web from Sendsider

Hi, if you are coming to this site via Internet Explorer 6, you might not be getting the best experience possible. Honestly, I can't even begin to think about what your entire experience on the internet must be like? (...probably like riding a bike on the highway while cars blow by you on their way to Costco to get gallons of mayonnaise and 60-inch plasma TV's). How will you ever be able to use this website?????? You wont. You're an asshole and your browser is an asshole. So look, I'm going to be honest: I kind of hate you. BUT we c-a-n make this work. Here is what I am going to need you to do: fire up your Toshiba ShitBook© that weighs about 45 pounds, wipe the Cheeto dust off the screen, download Safari, delete Internet Explorer from your computer, punch yourself in the face, and get me a pulled pork sandwich.

Dave McClure - How to Pitch a VC (aka Startup Viagra: How to Give a VC a Hard-On)

While this could be me after the first fight club, it's actually my eye after removal of a skin cancer. Can't say I could see much out of it. Unfortuanely, it was like this for about three days before it abated.

We'll see how others look after the next Fight Club meetup.

Reminder: Fight Club is on Twitter.

If you're a Fight Club Member, contact me and I'll add your feed.